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Quality packaging meets a Customer Price Point: Custom Colors and Downgrading the Board weight.

June 8, 2010
Folding Carton 12pt SBS 4CP + PMS 877

Wave Energy Drink new 4 Can Retail Pack

Wave Energy Drink approached the Yebo Group to design a retail pack for 4 cans of their energy drink.  We originally designed the pack in 18pt sbs.  The cost per unit was too high to make it work within their budget and price target.  We redesigned the pack to use a 12pt SBS and reduced the cost to make this initial test run pencil out.  Wave Energy Drink uses a four-color logo plus they wanted a specific silver to match the aluminum cans the drinks are supplied in.  We did a color draw down on a  PMS silver that turned out to be the best result.  If you run into color match problems with your printing please contact the Yebo Group to see how we can help with your retail packaging needs.

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