Archive for July, 2015

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The Benefits of Green Packaging

July 3, 2015

As concerns over the future of the environment grow, manufacturers are under growing pressure to produce sustainable packaging that is as aesthetically appealing as it is green. One way to stand out from the competition is with 100% post-consumer recycled corrugated boxes and packaging that is attractive and good for the environment. You may think the benefits of going green are obvious, but there is more to using recycled paper packaging than reducing the use of packaging materials made from non-biodegradable materials.

Custom Green Packaging

It isn’t unusual to open a box of cereal, a bag of potato chips, or a bag of shredded cheese and find that it is not nearly full. Reducing waste is another way to use green packaging. Instead of making the packaging large enough to look impressive, it is custom made to fit the product that it will contain. The end result is the reduction of hundreds of tons of waste that ends up in the landfills each year.

Using recycled and recyclable materials for packaging materials will save even more on waste. Boxes and packaging made from recycled cardboard are a realistic choice for many products sold in a wide range of industries.

There are multiple benefits to taking these steps and always making the choice to use sustainable materials whenever possible. Reducing the amount of packaging also reduces the cost of transportation. The availability of printed boxes that brings the customers’ attention to your efforts to go green will increase your business and reduce the effort it takes to unpack the products they receive from you. To learn more about placing an order for custom recycled boxes and packaging, call (800) 356-0267.

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Why Does Product Packaging Matter?

July 3, 2015

Online marketing has brought about a lot of changes to the retail world, including less emphasis on how products are packaged. This might seem odd to many of us, considering that the internet has also brought about worldwide competition. As more people continue to use social media sites to find and purchase products, fewer companies have been taking the extra effort to prepare their products, until recently.  Product packaging is re-emerging as a valuable marketing method. Now, more companies are recognizing that custom retail packaging can be the one factor that sets their products apart from those of the competition.

How to Create Effective Retail Packaging

There are a number of details that go into custom packaging that make a difference in how likely customers are to choose your product. One way that manufacturers are appealing to customers is to reduce the size of their packages. In addition to making it more convenient for them to handle and store once they have it at home, it is also a more environmentally friendly packaging that contributes less waste.

Color has an important role in creating a package that is attention-getting and appealing to customers at a glance. Red is the most effective color used in packaging, but other colors may be appropriate to create the right psychological impact for the product it will hold. For example, products that are designed specifically for women might use pink to convey femininity, while those that you want to appeal to a person’s passion for the outdoors would be more effectively wrapped in green.

Getting the package right means combining the right colors, logos, materials and graphics to reflect the unique qualities of the product it will hold. To learn more about custom product packaging for your products, call 800-356-0267.